What Can Tourism Learn from Disney’s Wearable Tech? 

Bournemouth University, 2024

Completed as part of my Bachelors (Hons) Marketing Communications with Digital Media

Wearable tech is becoming increasingly more integrated into our everyday lives. From the Apple Watch to Bluetooth headsets, our daily walks, high street shopping and work commutes are all intertwined with the technology we always carry on our bodies. Following this trend for on-the-go tech, Disney’s theme park and resort wristbands have become just as integrally a part of the Disneyland experience as the immersive characters and attractions (Sobitan and Vlachos 2020). 

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